Sal Terrae Spice Co. is a wholesale venture for this client. This project required a logo system and labeling for their spice blends. Sal Terrae means "salt of the earth" and this is a constant within their retail brand that needed to be a focus on their wholesale initiative.
We began with in depth discussions about how the logo would be used, what kind of labelling was needed and what types of containers the spice blends would be used. We explored color palettes and styles to land on one that suits the client, the product and their clientele - which is restaurants, commercial kitchens and bistros.
We developed the badge and the header logo in a variety of colors all within the the "flavor" centric color palette.
Additionally they needed elements of their brand to work well alone, isolated on swag - for trade shows, staff and marketing. As well as elements polished for use in digital media.
We developed a logo suite, including a horizontal header style logo, a badge style logo, and labelling for two sizes of containers.
